TATSUYA HORIUCHI

MANAGING DIRECTOR SOUTHERN LION SDN BHD

On how social media has impacted or promoted your business brand.

TOP is the number 1 detergent brand in Malaysia and digital platforms are the now, and the future. We have been utilising social media as one of our medium in engaging users with our brand. Through effectively customising our messages to relevant target group, we are able to achieve higher brand awareness.

On the company’s digitalisation efforts and how it has helped in branding.

The needs of consumers is fast evolving. In line with the digital boom, TOP has increased its digitalisation efforts by engaging more directly with relevant target consumers.

Challenges faced by your company in a challenging economic environment.

We face the same challenges as any other company however we differentiate ourselves by being consumer-centric. TOP’s strength lies with our compelling unique selling propostion (USP) of Micro Clean Tech, an advance formula that thoroughly cleans visible and invisible stains providing consumers with a clear solution, a better value for comfort, wellbeing and a hygienic lifestyle.

On strategies put in place to boost the company’s brand image.

TOP products are ahead of the market as a result of our innovative technology and consumer-centric forward looking approach. Our newly launched Micro Clean Tech is developed to help consumers in tackling their laundry problems therefore turning TOP into a trusted brand that not only meets their detergent needs but into a brand that our users readily recommend to friends.

The importance of a meaningful connection between a brand and a consumer in brand-building.

With TOP our objective is always to improve the lives of our consumers by understanding their needs at different life stages. We fulfil this objective by building mutual trust, value and delivery. It is through this mutual trust that we are able to foster a meaningful connection and build a brand of value.