DEBJIT RUDRA

SEA AREA GENERAL MANAGER GSK CONSUMER HEALTHCARE SDN/BHD

On how social media has impacted or promoted your business brand.

Social media allowed us to connect directly with our consumers, presenting new opportunities to engage with them in creative way so that we may better understand their needs, as well as to share insights into the technology of our brand.

On the company’s digitalisation efforts and how it has helped in branding.

Our digitalisation efforts provides our consumers with an ‘always-on’ platform, sharing new information regarding the brand and products to help educate consumers on ways in which to manage their tooth sensitivity effectively.

Challenges faced by your company in a challenging economic environment.

As GSK has been in Malaysia for 60 years, we have adapted to the different economic conditions and continuously provided our consumers with a wide range of solutions at different price-points that enables them to do more, feel better and live longer.

On strategies put in place to boost the company’s brand image.

At GSK, our mission is to help people do more, feel better and live longer and with Sensodyne’s ‘Pledge No to Sensitivity’ and ‘Check-Up’ campaigns, we empowered tooth sensitivity sufferers to take a stand against tooth sensitivity and treat their condition with an effective solution.

The importance of a meaningful connection between a brand and a consumer in brandbuilding.

Our consumers’ quality of life is our top priority and we consistently sustain our relationship by understanding their behaviour. Using insights collected, it enables us to create meaningful campaigns that empowers our consumers with the right information to help manage their condition.