KOH MEI LEE

CHIEF EXECUTIVE OFFICER GOLDEN SCREEN CINEMAS SDN BHD

On how social media has impacted or promoted your business brand.

Social media is a fast and effective way for us to have meaningful conversations with our customers, while pushing targeted content that is relevant to them. It also gives our brand a voice and personality that helps us connect with younger audiences better.

On the company’s digitalisation efforts and how it has helped in branding.

Digitalisation of our touchpoints enables us to provide convenience as we expand our omni-channel presence, while innovation in cinema technology keeps us in trend, giving customers a wider variety of content and formats to choose from. This has helped differentiate us from other film exhibitors.

Challenges faced by your company in a challenging economic environment.

During challenging economic times, consumers are more careful with their spending, especially for leisure. We strive to provide them an affordable and easy escape from their daily stress by transporting them into the magical world of movie entertainment at our cinemas.

On strategies put in place to boost the company’s brand image.

We aim to make every visit to our cinemas fresh for customers by continuously innovating and enhancing the cinematic experience, delivered through technology and our services. Our aim is to be their preferred cinema brand whenever they seek to experience an enriching cinema world where life, art, and storytelling come together.

The importance of a meaningful connection between a brand and a consumer in brand-building.

In GSC, we are guided by the motto “Brand is Experience, Experience is the Brand”. People will forget what you did, but they will never forget how you made them feel, so we believe that part of building a great brand is connecting with consumers emotionally by delivering unforgettable experiences at the movies.