DATUK MOHD IBRAHIMNUDDIN MOHD YUNUS

MANAGING DIRECTOR/CHIEF EXECUTIVE OFFICER PETRONAS DAGANGAN BHD

On how social media has impacted or promoted your business brand.

Social media is one of our key communication channels to stay connected with our customers. Our customers’ feedback is important to us and this direct interaction with them has allowed us to better understand their needs, customise our offerings according to their preferences and in the process help build stronger brand affiliation.

On the company’s digitalisation efforts and how it has helped in branding.

Going into the digital platform has enabled us to extend our brand visibility and market our products to a wider audience, cutting across various demographics and geographical backgrounds. Our recent venture into the e-commerce space, such as Lazada, Shopee and 11 Street, has not only helped to diversify our point-ofsales, but also aptly reflect our brand as being innovative and at the forefront of digital transformation.

Challenges faced by your company in a challenging economic environment.

The challenge always lies in how do we continue to make our brand relevant to retain and attract new customers to choose our brand amongst competitors. In this regard, we will continue to strengthen our brand-building efforts and to look into unique ways, be it through product and service differentiation, to set ourselves apart from our competitors.

On strategies put in place to boost the company’s brand image.

We are focused on maintaining the superior quality of our products to ensure that the Petronas Primax and Petronas Syntium brand continue to be consumers’ first choice. Towards this end, our long-standing involvement in Formula One will remain a competitive edge for us and a testament of our product quality, having fuelled the Mercedes AMG Petronas Formula One Team to four world championships since 2014.

The importance of a meaningful connection between a brand and a consumer in brand-building

As an organisation that prides itself for being customer-centric, we always place our customers’ needs first and remind ourselves to see through our customers’ lens in all that we do. This is very important for us to emotionally connect with our customers and create that resonance required for them to choose Petronas as their Brand of 1st Choice.