CHENG CHEE CHUNG

MANAGING DIRECTOR PANASONIC MALAYSIA

On how social media has impacted or promoted your business brand.

Social media has now become one of the key methods as to how consumers discover new products and services. It is also a very important tool where users share their experiences with others. The fact that this is the most used platform on the digital arena, it is an important tool for us. We are currently active on the various platforms like Facebook, Instagram and YouTube. This is a form of communication for us to reach out to our consumers and spread more awareness about our products. Through social media, we become more interactive and encourage a two-way communication between the brand and the targeted consumers.

On the company’s digitalisation efforts and how it has helped in branding.

We are moving steadily in our digitalisation efforts. Preparing a solid foundation is most necessary for us to further support these efforts.

It is also important for us to stay relevant to the consumers who by the year 2020, is a generation of Malaysians who would have grown up in a digital world. Being able to compete in the digital world is important for the future sustainability of the brand.

Challenges faced by your company in a challenging economic environment.

Consumers have become smarter and are educated enough to source for efficient products. Any information is available on the internet, therefore there is a wide platform for our consumers to research on products. We need to be one step ahead to be relevant to our consumers.

On top of that, all brands are going after the same consumers, thus prompting severe competition. It is very important for us to remain focus and respond efficiently to the market.

On strategies put in place to boost the company’s brand image.

Panasonic has been well-known as a reliable brand. We will further strengthen this image by listening to our consumers.

Continuous improvements to the products. Strengthen sales & services, straight to the market – life demos, product demo and roadshows.

The importance of a meaningful connection between a brand and a consumer in brand-building.

Panasonic will be celebrating our global 100th year anniversary in 2018. At this point we have won many hearts over with a century of high-quality products being sold to the communities all over the world.

The 100th anniversary tagline for Panasonic Asia Pacific is “A Century Of Reliability”, reinforcing the brand’s perception that Panasonic is the peoples’ brand, enriching the lives of Malaysian families with Eco, Healthy and Comfortable Lifestyles.

With such a strong brand presence, consumers will not hesitate to choose Panasonic in the future.