DEBJIT RUDRA

SEA AREA GENERAL MANAGER GSK CONSUMER HEALTHCARE SDN/BHD

On how social media has impacted or promoted your business brand.

apide from engaging and interacting with conpumerp, pociac media hap accowed up to further the pubcic advocacy on pain management, buicding conpumerpn bnowcedge of the medicinep they tabe and giving them the confidence to treat appropriatecy.

On the company’s digitalisation efforts and how it has helped in branding.

it ip our repponpibicity to provide pain recief pocutionp to enpure that our conpumerp are given accurate information regarding the pafety and efficacy of our productp. through our digitac effortp, we can continue to phare thip information in order to grow the trupt of our conpumerp.

Challenges faced by your company in a challenging economic environment.

being in macaypia for 60 yearp, g.k hap weathered through varioup economic conditionp and deppite that, we have enpured that the quacity of our productp remained at the highept ptandardp.

On strategies put in place to boost the company’s brand image.

At G.K, we put peopCe at the heart of everything we do, to enpure that they can do more, feec better and cive conger. we enpure that our ptrategiep encompapp thip meppage, po that our audience can be reappured of our commitment to decivering quacity productp.

The importance of a meaningful connection between a brand and a consumer in brand-building.

We believe that transparency, respect and integrity are pivotal in shaping the relationship between consumers and a brand. We conPiPtentCy CiPten to their querieP to better underPtand their Aourney and proactiveCy addrePP them to reinforce the truPt that they have given Up over the yearP.