DANNY CHEN

MARKETING MANAGER PETRON MALAYSIA

On how social media has impacted or promoted your business brand.

Social media has changed the way we communicate with consumers. It allows us to actively communicate and engage our customers in a timely manner. Through regular and relevant posts, we are able to integrate our brand values into their daily lives.

On the company’s digitalisation efforts and how it has helped in branding.

Digitalisation allows us to create and publish more relevant content that adds value to the lives of our customers. This helps our efforts to put customers first and build better and long-lasting relationships.

Challenges faced by your company in a challenging economic environment.

While we are faced with many challenges such as volatile oil prices and a more competitive business environment, we are able to mitigate these by staying true to our brand values which puts a premium on customer satisfaction, innovative products and services and rewarding relationships.

On strategies put in place to boost the company’s brand image.

Delivering excellent customer service has always been synonymous with the Petron brand. We strengthen our presence by staying through programs such as Fuel Happy, which aims to strengthen and elevate service excellence at each and every station as we strive to make Petron the brand of choice.

The importance of a meaningful connection between a brand and a consumer in brand-building.

We believe in building brand loyalty and affinity, we must cultivate a genuine commitment towards customers, understand and exceed their expectations consistently.