TAN WEE BEE
DEPUTY MANAGING DIRECTOR PROPERTY DIVISION FOR MALAYSIA & SINGAPORE SUNWAY BHD
On how social media has impacted or promoted your business brand.
As a Master Community Developer, one of our key aims is to develop lasting relationships with our communities. Social media has helped us to connect better with our communities. It has helped us understand better, the wants and needs of our communities, and we hope that this will help us build even better products.
On the company’s digitalisation efforts and how it has helped in branding.
We have incorporated digital technologies into our business operations in many ways – IoT (Internet of Things) integration in our assets, personalisation of customer experience and talent management. This strengthens the brand as we are able to extract value, and give our stakeholders better experiences.
Challenges faced by your company in a challenging economic environment.
We are timing our launches more carefully. Despite that, we still see plenty of opportunities for growth; for example, researching new innovative products, strengthening our relationships with our customers or new landbank acquisitions to prepare us for the future.
On strategies put in place to boost the company’s brand image.
Our strategy is to engage better with our customers. Our relationship with our communities is vital for us to create long-term positive impact, sustainable collaborations with our stakeholders and continue to deliver products that exceed expectations.
The importance of a meaningful connection between a brand and a consumer in brandbuilding.
Sunway Property believes that continuous engagement with our customers contributes to long-term relationships with Sunway. One of the key influential success factors at Sunway Property is its excellent practice of going an extra mile in nurturing relationships. This practice is consistent with the company’s approach to building resilient businesses that lead in their respective markets through focus on our customers, innovation and operational values. It is our responsibility to know our purchaser well, from the basic needs to the delights of their new home.