From Denmark with love
Danish fashion retailer opens South-East Asia flagship store in Suria KLCC.
BESTSELLER, a family-owned fashion business based in Denmark, has opened a store in Kuala Lumpur. Located within Suria KLCC, it houses three trendy labels: Jack & Jones, Vero Moda and Only.
Bestseller’s CEO Dan Friis said the company sees great potential in Malaysia as a major gateway to the South-East Asian region. This is why they have chosen to develop their business here.
“Malaysia’s vibrant retail sector, the fashion-forwardness of its people, as well as its well-developed e-commerce infrastructure and market, were the main reasons we chose to bring our top labels into Malaysia,” he explained.
Established in Copenhagen in 1975, the Bestseller Fashion Group is 100% owned by the Holch Povlsen family. It is now one of the largest fashion apparel retailers in China with operations in more than 300 cities.
The brand’s products are also available on online retail sites and in chain stores, as well as department stores across Europe, the Middle East, North America, Latin America and Australia.
Jack & Jones offers quality fashion for young men. It was born out of a love for denim but offers much more. The brand covers the many facets of a man’s wardrobe with attractive and timeless designs.
Vero Moda, on the other hand, is a label that caters to young women who are looking for accessible fashion. It focuses on a vibrant and accessible approach to everyday wear.
Only carries clothing that is cool and youthful. From the rock chick in ripped jeans to the seductive diva in body curve fits, there is something for everyone.