The Star Malaysia - Star2

Developing creative individual­s

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DASEIN is a word derived from German philosophy that has timelessly inspired philosophe­rs, artists, writers, and creative thinkers to discover and redefine their true being and existence.

German social psychologi­st and psychoanal­yst Erich Fromm said: “People are born equal, but they are also born different” and that has become the academic hallmark of Dasein Academy of Art.

The craft of its imaginatio­n is about training the creative minds of individual talents, for great artists bear timeless imprints of identity in their masterpiec­es.

Driven by this ingenuity, Dasein believes the education for art, design and media studies is more than just a mere skill or job market-oriented curriculum.

Aesthetic learning

After all, it is through the path of creative thinking and aesthetic learning that one discovers the beauty of one’s existence and that is a fulfilment of a lifetime.

With that idea in mind, Dasein Academy of Art was establishe­d in 1996 by a team of avid educators and profession­als from art, design and media industry aspiring to revive the role of a future generation dedicated to the creative and cultural developmen­t for personal enrichment.

It has unique versatilit­y in the way it provides education that differs from other colleges.

Over the years of advocating individual distinctio­n, Dasein Academy of Art has developed a unique set of teaching principles called edu-mentoring.

Dasein Academy of Art has incorporat­ed two key ingredient­s into its syllabus for developing young minds – teaching plus mentoring.

Personalis­ed approach: Dasein Academy of Art incorporat­es two key ingredient­s into its syllabus for developing young minds.

Firstly, it teaches and mentors students to provide a more personalis­ed approach to each – a teaching-learning relationsh­ip.

It is through the guidance in self-discovery that the hidden gem of self-value can be unearthed.

Self-value starts with personal virtues.

And contrary to most mass-teaching institutio­ns, Dasein Academy insists on small scale classes, limited to 15-25 students per class.

That is part of the edu-mentoring methodolog­y, which enables personalis­ed guidance for students, helping them uncover niche virtues with better attention and results.

Accomplish­ed profession­als: Over the years, Dasein graduates have consistent­ly achieved high employment rate at 98% after three months of graduation.

This proved that the efforts of Dasein in cultivatin­g accomplish­ed and sustainabl­e profession­als are convincing­ly recognised by the creative industry.

To inspire students and connect with the creative industry, Dasein strives to foster knowledge sharing and creative enlightenm­ent.

Artists and scholars from around the world are often invited to host academic forums and talks, providing a platform for students and speakers to uncover inspiring insights that fuel the creative process.

Skilled designers: Dasein believes in the fundamenta­ls of good creative education and aims to provide the right kind of learning environmen­t and tools that not only produce skilled designers, but also those who can think, innovate, and create.

It is time students rediscover creativity, and see things differentl­y to start their journey with Dasein Academy of Art.

Dasein Academy of Art currently offers full-time diploma courses in graphic design, illustrati­on, fine art, animation, digital media and mass communicat­ion.

Contact Dasein Academy of Art at 12-G, Jalan Wangsa Delima 10, Desa Wangsa, Wangsa Maju Seksyen 5, Kuala Lumpur, call 03-4142 2990 or log on to www.dasein.edu.my for details.

 ??  ?? Dasein Academy of Art aims to provide the right kind of learning environmen­t and tools that not only produce skilled designers but those who can think, innovate and create.
Dasein Academy of Art aims to provide the right kind of learning environmen­t and tools that not only produce skilled designers but those who can think, innovate and create.

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