The Star Malaysia - Star2

Collaborat­ing in style

Neelofa comes out with a clothing line with FashionVal­et.

- By DZIREENA MAHADZIR dzireena@thestar.com.my

ENTREPRENE­UR and actress Noor Neelofa Mohd Nor has teamed up with online shopping portal FashionVal­et to come out with a clothing line.

Neelofa isn’t a stranger to the world of fashion, her scarves brand Naelofar Hijab is one of the most popular brands in Malaysia.

The collaborat­ion comes as no surpriseas­shewas FashionVal­et’s first ambassador back in 2012 and has been one of their biggest supporters. FashionVal­et also carries Naelofar Hijab.

“Neelofa and I have been wanting to collaborat­e on a collection for the longest time and I’m so glad it’s been put into fruition. Finally! She’s been a good friend of FV’s and mine since the very beginning. We had a lot of fun in the design process and worked very closely together on that,” commented Vivy Yusof, co-founder and chief creative officer of FashionVal­et in a press release.

The Neelofa x FashionVal­et collection which came out Dec 15 consists of 11 designs of bottoms and tops. The designs are very much based on her personal style – modest, versatile and sophistica­ted.

The looks are wearable and although there are matching sets, you can also choose to mix and match the pieces.

These include wide-legged pants with ruffles, blouses with side draping and wrap tops with embellishm­ents.

The theme is mainly nautical, and colours range from darker shades to soft pastels. There’s also a wide range of sizes from XS to XXL.

The Neelofa x FashionVal­et collection is available online at FashionVal­et.com and its physical stores in Bangsar Village II, and Pavilion Kuala Lumpur.

 ??  ?? The Neelofa x FashionVal­et collection is based on Neelofa’s personal style. — Photos: FashionVal­et
The Neelofa x FashionVal­et collection is based on Neelofa’s personal style. — Photos: FashionVal­et
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