The new face of Laneige Homme
LANEIGE has just announced that Park Seo Jun will be the face for the brand.
Park, a 29-year-old South Korean actor, is known for his roles in popular television dramas like Dream High 2, A Word From Warm Heart, A Witch’s Romance, Kill Me, Heal Me, She Was Pretty, and most recently Hwarang: The Poet Warrior Youth and Fight My Way in 2017.
The talented actor also served as a host for Music Bank, a popular music variety show from 2013 to 2015.
Recently, he has garnered attention for his warm, hard-working part-time role as a server on TVN’s popular TV show Yoon’s Kitchen 2.
“Park Seo Jun’s bright and healthy image is consistent with the brand image”, says Claire Jin, the vice-president of Laneige in a press statement. “Laneige is happy to work with Park Seo Jun and we hope to bring customers more products towards achieving clean and healthy skin.”
Park says, “I am very excited to be the new face of Laneige, a brand that is globally representing South Korea. I will make every effort to fully endorse Laneige in many diverse ways.”
His first appearance as the brand’s model is for the Laneige Homme Blue Energy Essence in Lotion. In the ad you can appreciate Park’s luminous skin, which literally sparkles, and he is dressed in a dark blue shirt reflecting the branding colours of the Homme range.
So now Malaysian fans of Park can only hope and wait for the hunky 185cm actor to grace our shores, to give us an up-close view of his sparkling beauty! Sandra Low
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