Disco in the house!

Furniture that’s designed to keep the party going.

IRREVERENT Italian design brand Gufram is heading back in time for Milan Design Week, which runs alongside the Italian city’s Salone del Mobile international furniture fair, April 17-22.

The brand’s latest furniture collection harks back to the disco era, complete with mirror balls and golden couches.

During the 1960s, Gufram kitted out European nightclubs with extravagant seating creations, embodying the golden age of the Radical Design movement. The movement originated in the late 1960s; with a purposely kitsch and pop-art-influenced aesthetic, designers identifying with the movement sought to challenge consumer society and notions of good taste.

Now, Gufram is reviving the party spirit for 2018 with the help of three groups of creative talents: Atelier Biagetti (Italy), Rotganzen (Netherlands) and GGSV (France).

Atelier Biagetti has delved into the brand’s archives to create couches called Betsy, Tony, Stanley, Jimmy and Charly, each with its own distinct personality. “Each piece is conceived as a person with a precise attitude, a sense of humour, a particular type of beauty, and also some vices and dreams that get wild during the night!” explain the designers.

And what discotheque would be complete without a dance floor? For that, Parisbased studio GGSV is bringing the boogie home with carpets inspired by the geometry of dance floors.

With Rotganzen’s After Party cabinets and coffee tables, even the furniture is a little worse for wear after a hard night of partying. Here, the strict, straight lines of furniture designs are broken by slouched, slumped mirror balls, as if tired out by their night’s work. The designs evoke the temporary nature of glamorous parties.

The Disco Gufram collection will go on show April 16-21 at Milan Design Week at Mediateca Santa Teresa, Via della Moscova 28. – AFP Relaxnews