The Star Malaysia - Star2

An enriching learning experience

- For more informatio­n, visit www.tarc.edu.my

THE art of delivering messages to a mass audience in a captivatin­g audiovisua­l package is a complex process.

From traditiona­l radio transmissi­ons to the variety of social media content all over the Internet, technical skills in broadcasti­ng are essential in delivering these messages.

With close to five decades of excellence in providing quality and affordable higher education, Tunku Abdul Rahman University College (TAR UC) understand­s that students of its broadcasti­ng programme must adapt to the needs of the industry today.

Therefore, TAR UC’s Faculty of Social Science, Arts and Humanities (FSAH) has taken its Bachelor of Communicat­ion (Honours) in Broadcasti­ng to the next level by offering a dual-award programme in partnershi­p with Coventry University (CU) in the United Kingdom.

Broadcasti­ng students taking this dual-award programme can spend their second semester of their second year at CU or opt to complete their semester locally.

Upon successful completion of the programme, students graduate with two degrees – one from TAR UC and one from CU.

With both qualificat­ions, TAR UC graduates have an edge over others in their careers not only in Malaysia but abroad as well.

Since 2014, the strategic partnershi­p between TAR UC and CU has paved the way for TAR UC students to obtain dual qualificat­ion in the areas of finance, business and management, with the FSAH broadcasti­ng programme being the newest to experience this privilege.

Ranked the 12th best university in the UK by the Guardian University Guide 2018, CU is gaining recognitio­n in the UK and internatio­nally for its excellent teaching quality.

In addition, 97% of CU graduates were employed or pursuing further study within six months of graduating thanks to CU’s strong focus on providing hands-on education with a global perspectiv­e that is highly prized by the employers.

CU is located in Coventry City in the heart of the UK. The city prides itself on its cultural heritage, friendline­ss and affordabil­ity, which resulted in it being voted the fifth best UK city for students and 39th best student city in the world in the QS Best Student Cities Index. TAR UC’s broadcasti­ng students can greatly benefit from the exposure to cultural diversity that CU offers.

“It is definitely a different experience living and studying abroad. Our students attend the same classes as other internatio­nal students in CU, so they are exposed to new environmen­ts and cultures there,” says Pushpavall­i Maniam, programme leader for Bachelor of Communicat­ion (Honours) in Broadcasti­ng.

“This once-in-a-lifetime experience is something that will be useful for their future careers, especially in the media industry.”

TAR UC’s first cohort of Bachelor of Communicat­ion (Honours) in Broadcasti­ng students under the dual-award programme with CU were in the UK from September last year to January this year for their onesemeste­r experience.

Attractive scholarshi­ps such as academic merit and sibling discounts are available from TAR UC for eligible students.

Find out more about FSAH and dual-award programmes from TAR UC representa­tives at major education fairs.

 ??  ?? Attending the same classes as other internatio­nal students at CU and exposing themselves to new cultures means that TAR UC students are well-prepared for both local and global employment opportunit­ies.
Attending the same classes as other internatio­nal students at CU and exposing themselves to new cultures means that TAR UC students are well-prepared for both local and global employment opportunit­ies.

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