Sup­port for women

The Star Malaysia - Star2 - - Style - By SAN­DRA LOW star2@thes­tar.com.my

WHETHER you are a fe­male MMA fighter, film di­rec­tor or pilot, one of the keys to be­ing con­fi­dent and suc­cess­ful is the sup­port you get – es­pe­cially from other women.

With this in mind, Tri­umph in­tro­duced their #To­geth­erWeTri­umph cam­paign – which launches glob­ally on April 18 – through an un­usual “Em­pow­er­ing Fe­male with Tri­umph” fash­ion show­case at 1 Utama Shop­ping Cen­tre this week.

For over 130 years, Tri­umph has been sup­port­ing women through their prod­ucts, giv­ing women con­fi­dence and pro­vid­ing so­lu­tions for all shapes and sizes.

“It is no secret that be­hind ev­ery woman is an­other woman who in­spires and helps her, and this is what we want to cel­e­brate. It is also a cel­e­bra­tion of our Tri­umph fam­ily. Our em­ploy­ees all over the world are con­stantly in­no­vat­ing lin­gerie de­signs with ev­ery woman in mind. To­day, this mes­sage of fe­male em­pow­er­ment is in­cred­i­bly rel­e­vant and de­serves our sup­port,” says Markus Spiesshofer, Tri­umph’s man­ag­ing part­ner in a press state­ment.

In­stead of the usual lin­gerie pre­sen­ta­tion, the brand worked with Marie Claire Malaysia’s Fash­ion and Style di­rec­tor Azza Arif, who has styled celebri­ties like Alexan­dra Dad­dario and Liv Tyler, to show­case the brand’s Spring/ Sum­mer 2018 col­lec­tion with a fresh con­cept.

To show how dif­fer­ent lin­gerie styles can be worn under var­i­ous out­fits, Azza paired the lin­gerie pieces with cloth­ing that women wear in their pro­fes­sions. The out­fits were di­verse, rang­ing from that of an MMA fighter, film di­rec­tor and pilot, to an offshore en­gi­neer, stock­bro­ker and foot­baller.

A key Tri­umph Spring/Sum­mer 2018 piece is the Magic Wire Lite, which com­bines the Magic Wire and Magic Spacer tech­nol­ogy in the de­sign. For this piece, Azza points out that it moulds to your shape and is the brand’s light­est bra, which makes it su­per com­fort­able to wear in a job where you’re con­stantly on the move and need a bra that doesn’t re­strict.

She paired a skin tone flo­ral bra under a pilot’s uni­form to show that lacy, flo­ral bras and body­suits aren’t just for spe­cial oc­ca­sions.

She also picked a camisole and body­suit for a woman who wants that cor­po­rate look with a fit­ted pen­cil skirt and jacket.

For women who spend their careers in a uni­form in the mil­i­tary, en­gi­neer­ing or ath­letic fields, the Tri­umph Tri­ac­tion range of­fers mul­ti­ple styles which pro­vide max­i­mum sup­port and light­ness, and the free­dom to be ac­tive.

— SAN­DRA LOW AND KAMARUL ARIFFIN /The Star

Tri­umph just in­tro­duced its em­pow­er­ing women cam­paign along­side its Spring/Sum­mer 2018 col­lec­tion.

— SAN­DRA LOW/The Star

While the offshore en­gi­neer wears a very mas­cu­line uni­form she can still en­joy her fem­i­nin­ity with a sup­port­ive lace bra un­derneath.

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