Smart lay­er­ing

Laneige has cre­ated a clever 2-in-1 cush­ion foun­da­tion that makes it su­per easy to cover blem­ishes.

The Star Malaysia - Star2 - - Style - By SAN­DRA LOW star2@thes­tar.com.my

TO in­spire this South Korean beauty brand to cre­ate its next new prod­uct, it went straight to its cus­tomers for ideas.

“We con­ducted a study on skin­care habits, makeup styles and be­hav­iours of women when it comes to their beauty rou­tine. What we found was that women love to layer their prod­ucts and mix them as well,” says Camiel­lia Choo, as­sis­tant train­ing man­ager for Laneige.

“Some love to ap­ply a bit of ev­ery­thing on their face ev­ery morn­ing, from a makeup base, primer, con­cealer to their foun­da­tions and it all goes to­wards achiev­ing a flaw­less and nat­u­ral fin­ish,” Choo adds.

From the study, Choo an­nounced that the brand cre­ated the Laneige Lay­er­ing Cover Cush­ion, a cush­ion foun­da­tion makeup prod­uct that let’s you layer and gives you a nat­u­ral and flaw­less com­plex­ion eas­ily.

Ac­cord­ing to the brand, it is set to be­come the most de­sired makeup es­sen­tial for women.

This new lay­er­ing cush­ion is now de­signed with com­plete makeup ben­e­fit for­mu­lated to give you the per­fect cov­er­age with longer dura­bil­ity and a moist semi-matte fin­ish­ing.

Laneige Lay­er­ing

Cover Cush­ion is a

2-in-1 cush­ion foun­da­tion that comes with a per­fectly paired con­ceal­ing base and a lay­er­ing cush­ion for­mu­lated for high cov­er­age.

Choo ex­plains that the Con­ceal­ing Base – which is ap­plied first to con­ceal any blem­ishes – is for­mu­lated with Aqua Melt­ing Tech­nol­ogy in a balm-like tex­ture. Its por­ous pow­der ab­sorbs ex­cess se­bum, of­fer­ing a semi-matte fin­ish­ing for last­ing makeup.

“The Lay­er­ing Cover Cush­ion con­tains il­lu­mi­nat­ing Jewel Pow­der made out of fine pearls to give skin a pink light­ing ef­fect. It also con­tains ly­chee skin ex­tracts, a strong anti-ox­i­dant that calms and pro­tects the skin to keep it healthy and hy­drated.

“It comes with a spe­cial ap­pli­ca­tor, the Edge Puff, which is de­signed in the shape of a wa­ter drop. Its up­per tri­an­gu­lar area is made out of Vel­vet Puff to pick up the Con­ceal­ing Base to be used on ar­eas under the eyes and sides of the nose. The lower part of the puff is made out of Air Puff for ap­ply­ing the foun­da­tion.

“It comes in eight shades but lo­cally we will be car­ry­ing five shades. Its beau­ti­ful rose gold pack­ag­ing rep­re­sents the rosi­ness of your com­plex­ion when you ap­ply this lay­er­ing cush­ion,” Choo says.

The brand flew in South Korean model-ac­tress Lee Sungkyung – the K-drama sweet­heart who won many hearts with her first lead role in Weightlift­ing Fairy – for the launch. Lee had to gain weight to play Kim Bok-joo, an Olympic weightlift­ing cham­pion based on the real life story of Olympic weightlift­ing cham­pion Jang Mi-ran.

The lanky 176cm ac­tress has a flaw­less com­plex­ion and she says “all year round I keep my face hy­drated and I also love us­ing the Laneige Fresh Calm­ing toner to calm my skin”.

When Lee is not film­ing she says she still takes care of her skin and body well, and spends a lot of time work­ing out.

“When I’m not shoot­ing, I pre­fer look­ing nat­u­ral so the Laneige Lay­er­ing Cover Cush­ion fits me per­fectly. I love the beau­ti­ful pack­ag­ing and 2-in-1 con­ve­nience. The con­cealer cov­ers blem­ishes and of­fers a very matte fin­ish­ing be­fore I layer on the foun­da­tion,” she says.

“Ev­ery time I wear the Laneige Two Tone Lip Bar I’m al­ways asked what lip­stick I’m wear­ing as it looks nat­u­ral and good on my lips! As Laneige’s brand am­bas­sador that’s some­thing that makes me feel proud!” Lee says.

Her up­com­ing drama is About Time, a fan­tasy ro­mance on tvN, where she plays a pro­fes­sional mu­si­cal ac­tress who can see a per­son’s life­span.

Lee’s fans will be happy to know that she is aware of her Malaysian fan base as she says, “I can feel all the love from my Malaysian fans from so­cial net­works and I will try my best to re­turn the love that I have re­ceived by con­tin­u­ing to work hard.”

— Pho­tos: Laneige

Laneige flew in Lee, their brand am­bas­sador, for the launch of the Laneige Lay­er­ing Cover Cush­ion re­cently.

The Laneige Lay­er­ing Cover Cush­ion is a 2-in-1 cush­ion foun­da­tion that comes with a per­fectly paired con­ceal­ing base and a lay­er­ing cush­ion for­mu­lated for high cov­er­age.

Choo says the Laneige Lay­er­ing Cover Cush­ion comes in eight shades but lo­cally only five shades will be avail­able.

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