Powerfully feminine
Omega’s latest Tresor timepiece collection is designed with a new generation of female wearers in mind.
IT is often said that a woman’s true beauty comes from her character, strength, intelligence and style. In this spirit, Omega is proud to introduce the new Tresor collection.
Just like the women who inspired its creation, the different models shine with an individual personality. They also come distinguished by a diverse range of materials and colours.
The updated Tresor watches offer a classic design with a truly modern edge. Each stands out with a thin case (9.75 mm and 8.85 mm in height for the 39 mm and 36 mm models respectively), paired with exquisite diamond paving.
For an added touch, Omega has added a flower on each crown. The watches are also noticeable for their transferred or embossed Roman numerals, which elegantly circle the dial.
There is also a special mirrored caseback with the words “Her Time”, which remind women of who they are and the natural charisma they possess. Behind it sits the Omega Calibre 4061.
A total of nine different models are available within the Tresor collection. This includes cases made in stainless steel or 18K Sedna gold, while the straps come in fabric or leather. A diverse range of dial colours are also available – including black, taupe-brown, white, blue, opaline silver or mother-ofpearl.
Steeped in history
Omega’s first use of the “Tresor” name appeared in 1949. At that time, it referred to the treasure found inside the watch – the legendary 30 mm calibre.
The movement itself became synonymous with precision, as well as simple, logical design. It also enabled Omega to give the original Tresor a beautifully thin, golden case.
Fast-forward to 2014, and the De Ville Tresor made a welcome return. The new Co-Axial movement was again highly-advanced for its time and the thin case, with a height of just 10.6 mm, gave it the traditional elegance of the original.
With a bridge now established between the old and new, Omega has become passionate about retaining the Tresor name, and giving it new life and meaning once again.
Her time, her choice
Kaia Gerber, the daughter of supermodel Cindy Crawford, was officially welcomed into the brand at the “Her Time” event during Paris Fashion Week last September and was the obvious choice to become the face for the De Ville Tresor collection.
To bring the young model and the watch together, Omega headed to Malibu Beach in California for an exclusive photoshoot with Peter Lindbergh. The celebrated photographer has worked with Crawford many times and proved to be the perfect choice behind the camera yet again.
As well as capturing Kaia in a stunning series of black and white images, Lindbergh also photographed an exclusive family portrait with Crawford and her husband Rande Gerber, as well as their two children, Kaia and Presley.
This picture was displayed to guests at the “Her Time” event in Paris and beautifully showed the importance of family as well as a clear, generational love for Omega.
“I love Omega, just because I grew up with it and I feel like I’ve always been surrounded by everyone there. We’ve been a family from since I can remember,” Kaia said.
“I’m really drawn to classic style and for me the Tresor has that vintage look, but with a cool, very modern twist. It’s a beautiful watch to look at and I love wearing it.”