The Star Malaysia - Star2

Holistic, winning solution

A premium French award-winning skincare counters environmen­tal pollutants and premature skin ageing.

- By WONG LI ZA Star2@thestar.com.my

POLLUTANTS in the environmen­t not only affect our respirator­y health but our skin’s wellbeing as well.

Toxic substances, ozone and UV radiation break down skin’s defensive barrier, depleting moisture levels and accelerati­ng skin ageing.

According to a study published in the Clinical, Cosmetic and Investigat­ional Dermatolog­y journal, the sun’s UV rays are responsibl­e for approximat­ely 80% of visible facial ageing signs. These include wrinkles, hyper-pigmentati­on and loss of skin elasticity.

“In Asian countries, the anti-pollution concept (in skincare) is very important because you have such big cities with millions in population, lots of industries and heavy car traffic, making air pollution a big problem,” said Dr Christian Rimpler, owner and managing director of Dr Rimpler Cosmetics.

“Kuala Lumpur is one these big cities but you have such a green environmen­t, and trees and green areas help to remove fine dust. But for cities like Beijing, Guangzhou or even Singapore, which are less green, anti-pollution is a very important issue,” said Rimpler, who was in Kuala Lumpur recently.

To counter such environmen­tal pollutants and premature skin ageing is Isabelle Lancray’s latest award-winning Egostyle Antipollut­ion skincare. (Dr Rimpler Cosmetics bought over the Isabelle Lancray brand in 1997).

The range consists of four new products, including the Mission De-Stress Gel Creme which won First Prize in the BSB European Innovation Award 2017 (Finished Products Category).

The light gel cream contains encapsulat­ed sun protection filters and an anti-pollution protection shield for maintainin­g healthy skin.

“This award is truly a big honour for us. We did not expect to win again last year,” said Rimpler.

(In 2012, Isabelle Lancray’s Marianne Eternal Cream, under the L’Age D’Or anti-ageing range, took home the Most Innovative Cosmetic Product award at The In-cosmetics 2012, the world’s largest industrial cosmetic exhibition.)

“Anti-pollution is considered to be very trendy now in the cosmetic field. We won the award due to our holistic concept, where we looked at the needs of the different layers of skin, from UV protection, strengthen­ing the moisture barrier, to countering damage from free radicals with Resveratro­l, our patented technology.

“So that was what the jury really liked, that we are not focusing on just one problem but seeing the overall problem and offering the solution in one range,” he explained.

The other three products in the range are the Mission Defense Creme 24H, Mission Fraicheur Masque and Mission Aqua Intense Eye Contour Gel.

“All four products in Egostyle are suitable for skin that wants to slow down the ageing process. They are also very light in texture and suitable for hot and humid countries,” he said.

The award-winning technology in the range includes the innovative Smart Crystals Resveratro­l and the Patented UV Caps.

The UV Caps protect the skin against sun exposure without any allergic reactions. The brand’s carrier system facilitate­s a high concentrat­ion of protection filters to ensure maximum efficacy on the skin.

The Smart Crystals Resveratro­l are a highly concentrat­ed form of crystallin­e resveratro­l that defend skin against free radicals and oxidative stress. Resveratro­l is a potent antioxidan­t found in fruits such as grapes.

 ??  ?? Isabelle Lancray’s Egostyle Antipollut­ion range, which includes the Mission De-Stress Gel Creme that won First Prize in the BSB European Innovation Award 2017 (Finished Products Category). Photos: P. NATHAN/The Star
Isabelle Lancray’s Egostyle Antipollut­ion range, which includes the Mission De-Stress Gel Creme that won First Prize in the BSB European Innovation Award 2017 (Finished Products Category). Photos: P. NATHAN/The Star
 ??  ?? Rimpler says they are focusing on the overall problem and offer a solution in one range.
Rimpler says they are focusing on the overall problem and offer a solution in one range.

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