Green choices
LOOKING good while minimising harm to the environment is something many discerning consumers seek today.
At the recent three-day Taiwan Excellence Campaign held in Pavilion KL, 100 Taiwanese products from the beauty, information and communications technology, home living and sports industries were showcased to the public.
These products were all winners of the Taiwan Excellence Awards, established in 1993, a yearly award given out by the Ministry of Economic Affairs and Taiwan External Trade Development Council (TAITRA).
Among the beauty products displayed were those from leading Taiwanese green hair care brand, Hair O’right International Corporation, touted as Asia’s first GMP (Good Manufacturing Practice) certified green cosmetics plant.
The O’right brand has received global recognition for its innovative green products, winning awards like the iF Design Award and Red Dot Award.
Its Tree In The Bottle: Goji Berry Volumising Shampoo contains organic wolfberry extract and organic foaming agents that add volume to limp-looking hair. In addition, burdock extract regulates sebum secretion, vitamin B3 derivatives strengthen hair roots while ginseng extract restores hair strength.
Up to 97% of O’right shampoo ingredients are said to be easily decomposed by micro organisms within 28 days, making it safe for river systems.
Contained in 100% bio-degradable bottles, the shampoo won the 2014 Taiwan Excellence award as well as the 2013 Red Dot Design Award: Best of the Best.
Meanwhile, the O’right Caffeine Hair Tonic is infused with natural caffeine extracted from coffee varieties grown in Taiwan. Rich in natural active ingredients and essence, it is said to revitalise scalp cells and penetrate hair follicles to promote healthy hair growth. The product won the 2017 Taiwan Excellence award.
Also under the brand is the O’right Classic Paddle Brush, which won the 2018 Taiwan Excellence award. The brush’s handle and bristles are handmade from beech, a natural, sturdy wood to give the scalp a massaging and relaxing feel.
Face mask brand MasKingdom’s Organic Cleansing Flakes is an innovative creation that won the 2018 Taiwan Excellence award.
The water-soluble flakes function as a 3-in-1 product, namely as facial cleanser, makeup remover and moisture-boosting product.
The thin cleansing paper is created from a combination of bioactive organic and natural ingredients such as shea butter, apricot kernel oil, argan oil, honey extract and aloe vera.
It dissolves in water instantly and lathers up into a foamy texture to remove makeup, dirt and sweat, and dissolve oil and sebums from pores. This cleanser has a slightly acidic pH of between 5.5 and 6, which is close to the natural pH of the skin.
The PS System Nurturing and Detox hair care line features organic ingredients and stays clear of silicone and parabens. The range of products targets scalp that is oily or sensitive, as well as dandruff and hair loss problems. The fivestep customised treatment system is divided into relaxation, exfoliation, cleansing, calming and activating functions.