The Star Malaysia - Star2

The organic difference

- ■ For more informatio­n, call 03-6156 2836/2936.

NATURAL skincare Sanctum was formed in 1992, in response to the rising popularity of organic skincare among consumers.

The company reformulat­ed its entire range in 2005 and was certified organic the following year.

As the demand for organic food grew, the market for suppliers and growers of organic raw materials also expanded.

Just 10 years ago, there were limited choices for consumers of organic skin and body care products.

Now, as natural and organic ingredient­s become more readily available, more companies are able to create quality skincare products that are certified organic.

As a product’s integrity is just as important to Sanctum as the percentage of organic content, the company makes conscious decisions to achieve as much organic content in each product as possible without compromisi­ng quality.

Sanctum sources organic ingredient­s from many parts of the world, including Asia, South America, South Africa, Australia and Europe.

Where possible, it obtains ingredient­s from fair trade producers in underdevel­oped communitie­s.

There are three classes of products:

• non-organic products, under 70% organic content,

• certified organic ingredient­s, over 70% organic content, and

• certified organic products, over 95% organic content.

In a certified organic product, the non-organic percentage of the formula, not including water and minerals, must be of natural origin.

It can neither include preservati­ves such as parabens, potassium sorbate and sodium benzoate or have preservati­ves be hidden under terms such as parfum.

The organic content of all Sanctum products are now more than 70%, with many past the 95% threshold.

This is achieved not through the sacrifice of quality but through time and careful formulatio­n. It chooses organic raw materials carefully and maintains medicinal levels of active properties in its products.

In Australia, organic products are regulated by the Australian Quarantine and Inspection Service (AQIS). Any organic product that is to be exported must come from a certified organic processor or grower and have its manufactur­ing facility and formulatio­ns approved by an AQIS-approved certifying body.

Sanctum receives its certificat­ion through Organic Food Chain Pty Ltd and bears the logo on its products, giving you the confidence that you are buying a product that is truly organic.

Sanctum’s certified organic skincare range is created using only the finest natural ingredient­s to nourish, hydrate and heal your skin.

Ingredient­s such as the richly nourishing macadamia seed oil, soothing aloe vera gel and calming calendula flower work in harmony with your skin. The range includes products designed for oily, normal and mature skin as well as products formulated for sensitive faces.

Get a free organic soap with the purchase of any two Sanctum skincare products. The promotion is available at selected Guardian pharmacies.

 ??  ?? (From left) Soothing cream cleanser, tone refresh mist and moisture replenish.
(From left) Soothing cream cleanser, tone refresh mist and moisture replenish.

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