Isabel Marant lands L'Oreal Paris beauty collaboration
FASHION designer Isabel Marant is turning her talented hand to makeup, with a L'Oreal Paris collaboration.
The French designer has joined forces with the cosmetics giant on a five-piece capsule collection spanning eyes, lips and cheeks, WWD reports.
Dubbed “L'Oreal Paris x Isabel Marant”, the series will be geared at creating natural or smoky beauty looks, and will pre-launch online on Sept 19, before dropping in stores worldwide on Sept 27 to coincide with Marant's show during Paris Fashion Week.
The designer told WWD that “the idea was rather to have a few necessary products that one always has in her bag that can be used in a very nomadic way.”
L'Oreal Paris appears to be doubling down on collaborations within the luxury fashion industry; last year, the brand caused a sensation with a makeup line created with Olivier Rousteing, creative director of French house Balmain.
The company isn't the only beauty brand tapping into the trend. Earlier this year, US designer Jeremy Scott and MAC launched a retro-themed makeup series together, while in May it was revealed that New Yorkbased luxury fashion label Proenza Schouler is working on a beauty collection with Lancome, set to go on sale in July. – AFP Relaxnews