Nicki Minaj to release new perfume
THE multi-platinum recording artist has teamed up with beauty company Luxe Brands on the mysterious new perfume, which she calls “her favourite”.
“I am very excited to partner with Luxe Brands,” Minaj said in a statement. “There’s no better feeling than working with a brand that genuinely wants to get it right for my fans. My fans know I always come with the best for them. The next fragrance is by far my favourite. I’m very excited, to say the least.”
Minaj already has plenty of experience in the fragrance business via her prior collaborations with Elizabeth Arden, and boasts a portfolio of scents including the floral “Pink Friday”, a fruity signature fragrance dubbed ”The Pinkprint” and a bold, berry blend titled ”Minajesty”. The star has also been dabbling in the cosmetics industry recently, launching two lipsticks with beauty giant MAC back in September.
The move is the latest sign that celebrity fragrances are undergoing something of a revival, thanks to a handful of female stars currently dominating the market. Fellow singer Ariana Grande has made headlines for her successful fragrance partnership with Luxe Brands, with her perfumes netting US$150mil (RM600mil) in the space of just two years, while Kim Kardashian and Paris Hilton also continue to push boundaries within the sector.