Fresh new look for the Soy Girl

TO celebrate Fresh’s first and most popular skincare product, the American luxury natural beauty brand partnered with Blair Breitenstein, a New York City-based illustrator, to give the Fresh Soy Face Cleanser an updated look. The Soy Girl featured on the original tube has gotten a modern makeover in a limited edition jumbo sized packaging. Rich in amino acids, its formula remains unchanged since 1999. It is a gentle but effective gel cleanser which instantly whisks away dirt and makeup without stripping skin of essential moisture. This super cleanser also tones, soothes and softens skin for a healthy looking complexion.