The Star Malaysia - Star2

Analytical in the morning, emotional in the evening

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MOST people tend to think analytical­ly and coolly in the early hours of the morning, while they become emotional and impulsive in the evenings, a large-scale analysis of tweets has found.

The pattern was discovered by researcher­s at the University in Bristol in England after they analysed seven billion words from over 800 million Twitter messages.

AI expert Nello Cristianin­i and colleagues evaluated anonymised Twitter news from 54 major British cities over four years and sorted the tweets according to 73 indicators associated with different thinking styles.

The study, published in the scientific journal Plos

One, found that between five and six o’clock in the morning the highest proportion of words related to logical thinking, intelligen­ce and education were used. Linguistic indicators of performanc­e and power also play a bigger role during this time frame.

However, in the evening and at night the style of speech changes, becoming more emotional and impulsive – and often also more social. Between 3am and 4am the most existentia­l thoughts and the least positive emotions are expressed.

All in all, the study found that language use changes strongly and predictabl­y in accordance with the daily cycle of the body, fitting in with difference­s in neuronal activities, metabolism and hormone levels. “Circadian rhythms are part of most systems in the human body,” said study coauthor Stafford Lightman.

“The analysis of media content, if done properly, can provide us with valuable informatio­n for both the social and biological sciences. We’re still trying to learn how to make the most of it,” Cristianin­i said. — dpa

 ?? —dpa ?? The study analysed seven billion words from over 800 million Twitter messages.
—dpa The study analysed seven billion words from over 800 million Twitter messages.

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