The Star Malaysia - Star2

The need to regulate facerecogn­ising tech

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MiCROSOFt’S chief legal officer called for regulation of facial recognitio­n technology due to the risk to privacy and human rights.

Brad Smith made a case for a government initiative to lay out rules for proper use of facial recognitio­n technology, with input from a bipartisan and expert commission.

Facial recognitio­n technology raises significan­t human rights and privacy concerns, Smith said in a blog post.

“imagine a government tracking everywhere you walked over the past month without your permission or knowledge,” he said.

it could become possible for businesses to track visitors or customers, using what they see for decisions regarding credit scores, lending decisions, or employment opportunit­ies without telling people.

he said scenarios portrayed in fictional films such as Minority Report, Enemy Of The State ,and even the George Orwell dystopian classic 1984 are “on the verge of becoming possible”.

“these issues heighten responsibi­lity for tech companies that create these products,” Smith said.

“in our view, they also call for thoughtful government regulation and for the developmen­t of norms around acceptable uses.”

Microsoft and other tech companies have used facial recognitio­n technology for years for tasks such as organising digital photograph­s.

But the ability of computers to recognise people’s faces is improving rapidly, along with the ubiquity of cameras and the power of computing hosted in the Cloud to figure out identities in real time.

While the technology can be used for good, perhaps finding missing children or known terrorists, it can also be abused.

“it may seem unusual for a company to ask for government regulation of its products, but there are many markets where thoughtful regulation contribute­s to a healthier dynamic for consumers and producers alike,” Smith said.

“it seems especially important to pursue thoughtful government regulation of facial recognitio­n technology, given its broad societal ramificati­ons and potential for abuse.”

Concerns about misuse prompted Microsoft to “move deliberate­ly” with facial recognitio­n consulting or contractin­g, according to Smith.

“this has led us to turn down some customer requests for deployment­s of this service where we’ve concluded that there are greater human rights risks,” Smith said.

 ?? — AFP ?? A police officer wearing a pair of smartglass­es with a facial recognitio­n system in Zhengzhou in China.
— AFP A police officer wearing a pair of smartglass­es with a facial recognitio­n system in Zhengzhou in China.

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