Honda M’sia on track to meet target
HONDA Malaysia is confident of achieving its 2018 sales target of 109,000 units following the encouraging sales performance in the first half of this year.
In the period from January to June this year, Honda Malaysia recorded total sales of 51,354 units, which places the company on track to achieve its sales target for the year.
Honda Malaysia received the highest number of bookings in its history in the month of June with a record-breaking 20,000 units.
The highest contributor to the total number of bookings obtained in that month was City at 36%, followed by CR-V and Civic at 14% each.
This outstanding sales performance can be partially attributed to the zero-rated GST and festive promotions that have been on-going.
Due to the overwhelming bookings, Honda Malaysia has to extend the waiting period up to four months for certain models.
Honda Malaysia apologises for the extended waiting period and would like to thank customers for the strong support towards the Honda brand and making the company the leading marque in the Non-National segment.
Based on this sales record, Honda Malaysia contributed 17.7% to the Total Industry Volume (TIV) as at June 30.
The steady sales has also maintained Honda Malaysia in No.1 in Non-National segment and No.2 in overall TIV positions in the first half of 2018.
The City stood out as the most popular model among customers in the past six months with over 15,400 units sold translating to 30% of the total sales.
This is an impressive increase of 7% compared to the same period last year.
Following closely behind the City are the HR-V and CR-V models, which accounted for 16% and 13% of the total sales for the first six months of 2018 respectively. All three models also maintained the segment leadership position during this period alongside other Honda models such as the Jazz, BR-V, Accord and Civic.
Earlier this year, Honda Malaysia launched the new Odyssey, an MPV with unrivalled premium safety features which was the inclusion of Honda Sensing.
Recently, Honda Malaysia opened booking for the new HR-V RS at all 95 Honda authorised dealers nationwide.