All about personalising

SOUTH Korean beauty brand Laneige recently introduced a new store concept at Sunway Pyramid Shopping Mall.

The new flagship store which spans over 1,519sq ft (141sq m) features a concept called “My Laneige” which features the first Do-It-Yourself (DIY) zone where shoppers can personalise their beauty essentials.

“Having the new do-it-yourself concept at a retail level is a move to personalise and elevate the retail experience for our customers. We can now provide a sense of personal touch upon their purchase of beauty essentials,” says Winnie Foong, brand GM of Laneige Malaysia.

The personalisation concept is available for the Two Tone Lip Bar Series and Lip Sleeping Mask. At the My Two Tone Lip Bar, the Laneige Beauty Mirror helps customers identify their skin tone to match with the best shade.

There is also its first engraving service on Lip Bars and an introduction of several new colours to the Two Tone Lip Bar and Two Tone Tint Lip Bar.

Also new is the “My Lip Sleeping Mask” which allows customers to choose their preferred Lip Sleeping Mask flavour and have it customised to their liking by choosing their preferred cover cap design.

Lastly, experience Laneige’s best-sellers in their miniature sizes in the Laneige-To-Go Zone, specially catered to jetsetters who wish to bring along their favourite Laneige products as they travel the globe.