The Star Malaysia - Star2

Facing future disruption­s

-

TWO local technopren­eurs shared their journey in technopren­eurship at the On the edge Talks: Technopren­eurs 2K18 organised by the entreprene­urship and Innovation hub (eihub), Monash University Malaysia.

The talks are aimed at addressing contempora­ry challenges while fostering learning and knowledge sharing in all aspects of innovative entreprene­urship.

head of the School of Business Prof John Benson said that adaptabili­ty is necessary to face future disruption­s.

“If we don’t start to engage strongly with the business world and new innovation­s, and try to make an impact, the disruption­s that we face in the future will be too big. It’s going to be those who can adapt to change and see the opportunit­y in disruption­s that will lead us forward.”

Benson explained that disruption­s can happen in a physical form, but often they are more in the world of business.

“From the talks, we will get an idea of where the world is heading, as well as a long-term perspectiv­e of where the business world and society is moving towards,” he added.

Co-founder and managing director of Inspidea Andrew Ooi, described how his company started from a simple observatio­n that there were no locally produced animation shows on television in the early 2000s.

“When we first started, there were a lot of content on free television. Subsequent­ly, entertainm­ent content boomed from free TV to paid TV like Astro, which plays an important role in the local TV landscape.

“now, there is another shift in how we consume content with the emergence of broadband and Internet TV via over-the-top platforms like netflix. The demand for content has become even greater,” Ooi elaborated.

An urban planner with no animation background, Ooi teamed up with his accounting-trained business partner and took a bold dive into the deep end when they produced their first animation series – Johan: The Young Scientist.

It was rejected by local television networks. Undeterred and with a strong belief that things would work out, the pair flew to Cannes, France and found a buyer from a network in the Middle east.

Reiteratin­g that continuous innovation and a firm belief in their business has kept them going, Ooi explained that Inspidea, now in its 16th year of operation, has stayed true to its mission of creating fun entertainm­ent to inspire the world to dream differentl­y.

“Our experience while starting out taught us to be bold and to not take no for an answer. Our story continues to inspire our artists and staff today.”

For Gameka Sdn Bhd chief marketing officer narishvin Sukumaran, growing up as a dyslexic child with a deep passion for games and magic has spurred him to achieve his dream of impacting the world through technology and entertainm­ent.

Before Gameka, narishvin was the CeO of Superhuman­z Online, where he led a team to produce videos for an online magic training platform.

The venture was a success and was set for further growth when a fallout with his company’s investors resulted in a parting of ways.

When an opportunit­y presented itself, he took another leap of faith by joining Gameka in marketing and communicat­ions – despite not having a background in it.

“If there are three things that I’d like you to take away from this talk, they are first, to trust your gut. Second, to persevere and lastly, find your purpose and go all out for it.

“What separates a great entreprene­ur from a mediocre one is that great entreprene­urs have a strong purpose, just like Steve Jobs and elon Musk,” he shared.

On The edge is an initiative by the entreprene­urship and Innovation hub (eihub), School of Business at Monash University Malaysia. It aims to bring together university staff, students, industry and the local community to address contempora­ry challenges.

■ For more informatio­n, visit www.monash.edu.my

 ??  ?? The On the Edge Talks: Technopren­eurs 2K18 is aimed at addressing contempora­ry challenges while fostering learning and knowledge sharing in all aspects of innovative entreprene­urship.
The On the Edge Talks: Technopren­eurs 2K18 is aimed at addressing contempora­ry challenges while fostering learning and knowledge sharing in all aspects of innovative entreprene­urship.

Newspapers in English

Newspapers from Malaysia