The perfect shade
With more beauty companies expanding their colour options, it is now easier than ever to get the right foundation for skin tones.
FOR many years, if you had darker skin, you wouldn’t have had the luxury of finding a foundation shade to match your skin tone.
What was sold by high-end brands or mass market brands were liquid foundations that were limited to either six to eight shades, and the darkest shade was still very light in tone.
Even the foundation that came in powder form came in a variety of light colours.
The darkest shade beauty brands offered were also still too fair and the result was a pasty complexion.
With the changing times and the movement for inclusivity which has been unfolding in the fashion and beauty world, there are now more models of various sizes and skin tones appearing on runways and in advertising campaigns.
This led to the beauty industry seemingly having an epiphany that darker skin toned women were always treated differently from fair skinned women. The result was beauty brands coming out with more variety in foundation and make-up to suit different skin tones.
Rihanna was the first, with the launch of her Fenty Beauty foundation – the Pro Filt’r Soft Matte Longwear Foundation, that comes in a mind-boggling 40 shades.
Suddenly, anyone who had a tan or darker skin tone could get to a Sephora – where Fenty Beauty is exclusively sold – to shop for the perfect foundation to suit their skin tone.
After that, several brands began churning out a range of shades for darker skin tones and for those in-between tones.
There were also brands that came up or rather, marketed foundations that would suit any skin tone or basically a sheer foundation that simply covered imperfections.
One of them was Danish beauty brand Gosh Copenhagen Cosmetics – sold exclusively in Sasa – which launched a technologically advanced and affordable primer, the Primer Plus Skin Adaptor Chameleon.
This primer comes out white but turns into your skin colour as you apply it, covering imperfections beautifully and making skin seem even-toned and flawless. It’s a primer but also a skincare product that you can just wear on its own like a foundation that suits any skin tone.
Here’s a look at some of the popular brands: