The Star Malaysia - Star2

A taste of fashion

- – Bervin Cheong

IT seems that pleasure has never looked more chic. Magnum recently unveiled a range of mouth-wateringly stylish icecream creations, designed by Malaysian stylist Min Luna.

Collaborat­ing on a creative process that translates “wearables” to “eatables”, the Magnum x Min Luna collection is a presentati­on of the season’s trendiest looks.

The four ice-creams conceptual­ised by Min were transforme­d into dessert creations featuring Magnum’s favourites – Classic, Almond, White Almond and Hazelnut Luxe.

“I believe that style is not limited to fashion”, explained Min. “Being stylish is deciding who you are and what you want to express by the way you dress and the way you live.

“It was a great pleasure to take what I love doing to a whole new level with the collaborat­ion with Magnum and taking style beyond fashion boundaries,” she commented.

Starlet Queen showcases the Magnum Classic adorned with silver dragees and foil. Pretty Powerful features the Magnum Almond, which comes accessoris­ed with flowers in bloom.

While Modest Luxe denotes a bold, romantic concept using the Magnum White Almond, Sporty Chic brings vivid and active colours to life with the Magnum Hazelnut Luxe.

These gorgeous ice-creams are available Nov 30 (while stocks last) at Magnum Pleasure Stores located at IOI City Mall Putrajaya and IPC Shopping Centre Mutiara Damansara.

Not only that, Magnum is also calling on all Malaysian fashionist­as to express their #TakePleasu­reSeriousl­y moments for the grand opportunit­y to win “A Day of Pleasure”.

From Oct 22 to Nov 11, share a photo of yourself with a Magnum ice-cream using the hashtags #MagnumMY and #TakePleasu­reSeriousl­y. The four most stylish looks will each win a RM2,500 fashion shopping spree with Min.

 ??  ?? Min (centre) surrounded by models showing off the looks that inspired her ice-cream designs. — Magnum
Min (centre) surrounded by models showing off the looks that inspired her ice-cream designs. — Magnum

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