Californian cool
Los Angeles retailer Fred Segal opens its first Malaysian store.
SAY hello to sunny California! Fred Segal, a clothing and accessories retail store founded in West Hollywood, has landed in Malaysia. It can now be found within Petaling Jaya’s 1 Utama Shopping Centre.
Spread across 300sq m, the retail space presents a modern interpretation of coolness. Funky print wallpapers and slogans in neon lights give the store its fashionable edge in reimagining an urban attitude.
Offered in-store are a predominantly American mix of streetwear brands, which ranges from Publish and Alex Mill, to Carhartt, Capulet, JOA, Pyscho Bunny and Monrow.
Beyond clothes, the store offers an exciting range of accessories, grooming and home products from Stance, Rastaclat, Baggu, Toms Eyewear, PF Candle Co, Secrid and Soko.
Sitting alongside them are wellknown Malaysian brands Thavia, Supercrew, Pestle & Mortar, Lip & Co and So.Lek, which aim to offer more of a local perspective and interest.
Fred Segal says that it will con- tinue to rotate and refresh their selection of merchandise. This is aimed at not only engaging customers, but to maintain its exciting retail DNA.
Not only that, there is also a cafe that serves up Californian food like flatbread pizzas, tacos, and poke bowls and sandwiches. Just perfect for those who would like to taste a slice of California in Malaysia.
From its establishment in 1961, Fred Segal has been the go-to Los Angeles shopping destination. It is celebrated for carrying an impressive fashion mix from around the globe.