The Star Malaysia - Star2

Putra Enterprisi­ng Brand of the Year

- DR CHUAH CHAW TEO DIRECTOR OF SPRITZER BHD

We are elated to have won this prestigiou­s award, as this would be one of our firsts in winning two awards in one go. It is quite an amazing feat to achieve that.

For us, winning this award would spur more people to place their trust in Spritzer and to build confidence in the brand. We believe that our brand image will continue to grow stronger from there and the market will continue to enhance.

We at Spritzer also emphasise on the importance of corporate social responsibi­lity (CSR) with donations to help this country in respectabl­e aspects.

Our CSR does not stop there. Environmen­tally, we have establishe­d a Spritzer Eco Park in Taiping, which is our 330 acre (133.5ha) facility where the public is invited to come and visit to engage with nature and also to enjoy the pristine atmosphere.

Our strength lies in investing into branding and building brand integrity. We believe that branding is the way to go and to build our market presence.

Spritzer is created for every generation and all walks of life. As for establishi­ng a brand presence, we have used social media platforms such as Facebook and Instagram and even billboards to reach out to our loyal customers.

“Brand” in itself is an important concept and is the strength of any company to build up a strong marketing force. As for digital efforts, we are engaging a lot of millenials through bloggers and social media and also using the “celebrity power” to help reach out to them.

 ??  ??

Newspapers in English

Newspapers from Malaysia