The Star Malaysia - Star2

Putra Personalit­y Award

- DATUK DR PA NOK CHING CEO OF JIN BIN CORP SDN BHD

We feel honoured to have won this award as it would mean we would advance in getting brands from out of the country to be interested in ours.

This award is an indicator of the public’s trust in this brand as it would lead to further recognitio­n of the Hurix’s branding.

Hurix’s, under Jin Bin Corp Sdn Bhd, has sponsored many events with its soothing products and this ties in with our brand identity of providing natural remedies for customers.

This award isn’t just important for me; the accordance of this award would also motivate the employers. We at Hurix’s are a family and this award is their award.

Our products, our medicine is all herbal based and touted from our own research and developmen­t (R&D) which ensures the best quality for the public.

We do this for the benefit of the people and do not think much of the profit. We have already been establishe­d in the market for 39 years.

My great-grandfathe­r was a practition­er of medicine and it’s been passed down from generation to generation with the intention to better the public health.

The health of the public is of utmost importance and not just profit for this brand.

As for future initiative­s, we are planning to enhance our R&D for the betterment of the brand. We now have our own labs, factories and product sense as part of the initiative to further our presence.

If we prioritise our herbal branding, we would be able to instil a sense of confidence from the general public into our brand despite the digital era to maintain our presence.

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