DR CHUAH CHAW TEO
DIRECTOR SPRITZER BHD
How is the company coping in the current economic climate without compromising its brand presence?
Spritzer believes that even in challenging times, brand building will continue to be an important investment to remind our faithful supporters that we are always there for them.
Should brands be packaged differently, not only demographically but emotionally?
Yes, with the new millennial generation being exposed to so much information through the Internet, emotional aspect of a brand can be very powerful.
what is the most significant aspect of creating powerful, effective branding?
By creating a loyal attachment of the consumers to the brand through trust, confidence and authenticity that the brand understand their needs and are providing the best value for their money.
In an increasingly transparent world, how can brands strengthen their brand equity?
Spritzer is created for the enjoyment of all Malaysians from all walks of life, young to the old. So continuously engaging them through all available media platforms such as digital marketing, social media like Facebook, Instagram, WhatsApp, TV, radio, press, billboards, store promotions, etc are important ways to reach out to them.
One effective initiative is the setting up of Spritzer EcoPark at our 330 acre facility for the public to visit and enjoy the serenity and natural surrounding of tropical flora and fauna habitats.
There are several activities the public can participate in such as the 18-hole mini golf course, and exploring the Discovery Tunnel where they can learn more about water and the Spritzer story.
Another attraction is the Cactus Rock – a unique, spectacular rock structure that dates back 214 million years ago during the late Triassic period.
Of course, the visit would not be complete without taking a tour of the production facility to witness how the favourite Spritzer Natural Mineral Water is extracted and bottled. We hope this experience would help the public to become more connected to the brand.