POH ENG LIP

GENERAL MANAGER VITAGEN

How is the company coping in the current economic climate without compromising its brand presence?

By being more creative and more resourceful in order to achieve cost efficiency. Critical understanding of consumers’ needs and demands – both the evident and latent is important enabling the company to evaluate and seize market opportunities quicker than competitors.

Should brands be packaged differently, not only demographically but emotionally?

Yes, it is important that brands not only showcase understanding of their consumption habits but to also connect with them, compelling reasons to choose our brands

over other competitors over and over again. This can only be achieved if we connect with consumers emotionally.

what is the most significant aspect of creating powerful, effective branding?

It is having deep understanding and insights of consumers’ profile, not by their demographics profile.

We also strive to continuously create more cost-effective ways to engage and resonate with them.

In an increasingly transparent world, how can brands strengthen their brand equity? By leveraging on data to gather meaningful consumer insights. This is especially

so when consumers are all kept constantly connected via theirs smartphones. Brands are now able to understand how consumers engage brand and consume product and media.

what makes a brand memorable given the short attention span and all sorts of content screaming at customers?

By embarking on marketing activities that create a strong brand connection with our consumers.

Being a brand that resonates and a brand that stays relevant with consumers wins consumers’ loyalty.