DATUK TAN HON LIM

EXECUTIVE VICE-PRESIDENT S P SETIA BHD

How is the company coping in the current economic climate without compromising its brand presence?

The current economic climate allows us to look into enhancing our brand efforts. We continue to strengthen our brand presence through meaningful brand campaigns and product offerings.

Should brands be packaged differently, not only demographically but emotionally?

For Setia, we are always ready to listen to our customers feedback and improve ourselves. As always, a brand has to stay relevant and not rely just on past practices hence, brands should package relevantly according to the audience. what is the most significant aspect of creating powerful, effective branding?

Team Setia, a strong workforce of more than 2,300 members from diverse backgrounds, thrives on teamwork. Always placing customer satisfaction at the forefront of the development value chain, Team Setia make the brand experience of owning a Setia property, uniquely Setia.

In an increasingly transparent world, how can brands strengthen their brand equity?

Setia understands the need to be relevant to buyers and with good strategies, the Group has been able to anticipate the needs of the community and maintain the superior quality and reliability of its products.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

The way a brand makes the customer “feel positively connected” to the brand creates memorable moments.