DATUK CHANG KHIM WAH

PRESIDENT & CEO ECO WORLD DEVELOPMENT GROUP BHD

Branding is a very important factor in our business and we have invested heavily in building our brand to make EcoWorld the household name that it is today. From the very outset we have worked hard to create truly special developments which our buyers will be proud to own and will stand the test of time.

This has created a distinctive look and feel for every project that we undertake, from our majestic grand entrance statements, signature roundabouts, emblematic fencing, landscaped waterways, parks and gazebos as well as our artistic project markers.

although we express the various components differently at each development, taken as a whole they are clearly recognisable as EcoWorld Signature features and commonly referred to as the EcoWorld dna.

This year was indeed a tough year for the property market. However, with the growing interest in the latest happenings in new Malaysia, internet traffic has hit an all-time high.

Taking our cue from this, we launched our #OnlyEcoWorld Campaign in June 2018 using mainly social media tools.

The intensive social media and digital marketing over the last few months has been very successful in reaching out to our targeted customers.

Through a series of highly entertaining, informative and shareable videos, we were able to communicate to them the distinct and unique value proposition that the EcoWorld brand offers.

We are delighted with the market’s reception to our #OnlyEcoWorld campaign which aims to highlight the distinctiveness of each of our Signature developments as well as the unique value proposition EcoWorld offers customers backed by its commitment to service excellence and continued value creation.