CHENG CHEE CHUNG

MANAGING DIRECTOR PANASONIC MALAYSIA

How is the company coping in the current economic climate without compromising its brand presence?

At Panasonic Malaysia, coping with economic climate and strengthening our business does not only involve financial management, but it also involves strategies to retain and expand our customer base, optimising our marketing and sales effort, keep morale high amongst our employees and improve our business practice.

Should brands be packaged differently, not only demographically but emotionally?

Yes. Panasonic Malaysia believes that creating an emotional connection to our brand goes beyond research data, demographics and trends.

It’s about conveying our brand value to our customers and creating brand loyalty that lasts a lifetime, serving one generation to another.

what is the most significant aspect of creating powerful, effective branding?

At Panasonic Malaysia, we believe the most significant aspect is the trust that we have built with our customers.

For years, we have been a brand that is known for excellent quality, reliability, durability and performance.

Besides, we are also proud to build a brand that not only creates loyal customers, but loyal employees as well.

In an increasingly transparent world, how can brands strengthen their brand equity?

In today’s ever-growing competitive market, we make it our mission to stand out as the leader in our industry by upholding our brand principles, values and delivering our brand promise, which is, creating “A Better Life, A Better World”, continuously contributing to the evolution of society and to the happiness of people around the globe.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

To stand out amidst the heavily saturated market, we strive to enhance our credibility with our customers, our industry and the marketplace as a whole.

As we build our credibility, we also build our recognition, reputation, customer loyalty, employee loyalty and competitiveness.

Everything goes in tandem to build a brand that wins hearts, minds and conversion.