DATUK SERI WONG CHUN WAI

GROUP MANAGING DIRECTOR & CEO STAR MEDIA GROUP

How is the company coping in the current economic climate without compromising its brand presence?

The current climate is an opportunistic one for us as brands and marketers look for greater performance in their marketing spends. With the surge in interest and trust in our product, this translates to better performance for them and for us.

Should brands be packaged differently, not only demographically but emotionally?

Emotional connection is key to product differentiation. With digital allowing greater access to information, trustworthy brands help build that bridge. Reuters ranks us as the top brand in print that helps create that reality.

what is the most significant aspect of creating powerful, effective branding?

Telling the truth is essential in journalism and even more important in today’s world filled with fake news. Being a trustworthy source that answers that question, “is it real?” consistently to our consumers is a key determinant.

In an increasingly transparent world, how can brands strengthen their brand equity?

Understand the consumer. Knowing what drives their interests and compelling content that motivates them. By collaborating with the right trusted partner helps build the right bond with consumers. In an era of co-creation, this will drive successful engagements with consumers and brands.

what makes a brand memorable given the short attention span and all sorts of content screaming at customers?

In the past we look for large number of consumers, today we look for pockets of deeply engaged ones. Yesterday, today and tomorrow we will still only have 24 hours in a day. By looking at our most passionate consumers in content spaces will drive deeper connections rather than fleeting moments.