TAN LIN NAH

CHIEF OPERATING OFFICER INTI INTERNATIONAL UNIVERSITY & COLLEGES

How is the company coping in the current economic climate without compromising its brand presence?

Innovation has been key in our 32-year journey. Through the digitisation of our teaching methods and partnerships with over 450 employers, we live our mission of reinventing education for future leaders. Our adaptability enables us to face changes head on.

Should brands be packaged differently, not only demographically but emotionally?

Demographics are a minimal factor – INTI serves a student body of 80 nationalities. What attracts people are the stories behind the brand. Student experiences,

graduate success, faculty achievements are the messages that create a powerful and lasting brand image.

what is the most significant aspect of creating powerful, effective branding?

INTI’s strong employability outcomes differentiate us in the market and address youth unemployment. With 99% of graduates employed within six months of graduating and 43% getting jobs before they graduate, we offer experiences that shape careers and create holistic professionals.

In an increasingly transparent world, how can brands strengthen their brand equity? Establishing a clear roadmap comprising

people, processes and culture provides the foundation of how a brand should behave. When these factors align, each contributor recognises the role they play and learns to make the right decisions, both collaboratively and individually.

what makes a brand memorable given the short attention span and all sorts of content screaming at customers?

Continuity, diversity and excellent experience at each touch point. Continuously engaging content starts the journey; diverse options empowers choices and passions; and quality experiences build trust in the brand. At INTI, we leverage all three in building lasting relationships.