DATUK SERI BEN YEOH

CEO BERMAZ MOTOR

How is the company coping in the current economic climate without compromising its brand presence?

We actively engage our customers – emphasising on customer service and ownership experience.

Should brands be packaged differently, not only demographically but emotionally?

Mazda brand focuses on the emotional aspect of our packaging, with emphasis on design and technology coupled with renewed driving experience and lower ownership cost.

what is the most significant aspect of creating powerful, effective branding? Consumer’s attachment to the Mazda brand with good ownership experience and meeting customers’ expectations.

In an increasingly transparent world, how can brands strengthen their brand equity?

Brands can strengthen their brand equity by delivering its promises and creating good brand ownership experience.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

A brand’s strength is based on delivering customers’ expectations and effective packaging will make the brand memorable.

Mazda brand focuses on the emotional aspect in our packaging, with emphasis on design and technology coupled with renewed driving experience and lower ownership cost. Datuk Seri Ben Yeoh