DATUK VINCENT CHOO

MASTER FRANCHISOR SUBWAY MALAYSIA

One significant aspect for Subway effective branding is that our food offerings that allow our consumer to choose what they eat. Food that is made the way they like! Datuk Vincent Choo

How is the company coping in the current economic climate without compromising its brand presence?

We believe it is very important to offer everyday values so our consumers will be able to visit often. Our Everyday Value meals currently have four choices that consumer can choose from.

Should brands be packaged differently, not only demographically but emotionally?

One of Subway brand strength is that our sandwiches are made the way the consumer likes it so that is a very strong choice that consumer has for their food.

The menu is fixws but consumers have the power of choice on what they like on the sandwich. Brands package should be the same but different on its offerings can be an advantage. what is the most significant aspect of creating powerful, effective branding? Brand recall or recognition is certainly based on how one brand is perceived. So the one significant aspect for Subway effective branding is that our food offerings that allow our consumer to choose what they eat.

Food that is made the way they like!

In an increasingly transparent world, how can brands strengthen their brand equity?

Being seen in many places. Subway worldwide has more than 44000 locations in 110 countries.

what makes a brand memorable given the short attention span and all sort of content screaming at customers

It’s not an easy feat but for food, it has to be good food with affordability, value and quality for a start.

With a good history and track record, the brand has a better start to survive.