MICHAEL LIM
GENERAL MANAGER THONG SIA SDN BHD
How is the company coping in the current economic climate without compromising its brand presence?
We see opportunity in the current economic climate. We have on-going marketing efforts, be it on social media or through other marketing tools ... it might not be helping in current sales situation but it is playing an important role in the long term sustention on brand equity.
Should brands be packaged differently, not only demographically but emotionally?
Both are equally important. We must understand who our target audience is and how to make them feel like we are part of something that we can be passionate about, plus to turn the right people become our customer.
We always strive to build a connection with consumers through meaningful and memorable campaigns. what is the most significant aspect of creating powerful, effective branding?
Brand positioning is essential in creating effective branding. “Always one step ahead of the rest” is the vision of SEIKO’s founder, Kintaro Hattori, and it has inspired the company throughout a century of watchmaking.
An unflagging quest to increase the precision, utility and beauty of SEIKO watches have resulted in many worldfirsts.
In an increasingly transparent world, how can brands strengthen their brand equity?
Being open and honest about who we are and what we are doing are vital in maintaining a positive brand image. Social media is one of the channels that we used to foster a connection with our target audience when embarking on brand building.
what makes a brand memorable given the short attention span and all sort of content screaming at customers? Consistency in advertising is crucial. Also, high quality advertising content which provides significant value and attention-grabbing messages would attract consumers’ attention.