PUVAN BALACHANDRAN

CEO UNITAR CAPITAL SDN BHD (OWNER AND OPERATOR OF UNITAR INTERNATIONAL UNIVERSITY)

How is the company coping in the current economic climate without compromising its brand presence?

Creating a strong brand presence, regardless of the economic climate, is a must for private higher education institutions such as UNITAR International University to remain competitive.

Should brands be packaged differently, not only demographically but emotionally?

UNITAR International University, with 11 campuses nationwide, caters to various demographics from secondary school leavers pursuing their first degrees to working adults interested in expanding their career options by obtaining a post-graduate degree.

Understanding what motivates each demographic, and figuring out how to connect with them on an emotional level, is key to building a strong brand.

what is the most significant aspect of creating powerful, effective branding?

With more than 20 years of providing access to quality education, UNITAR International University believes in the importance of building a strong brand trust which in turn creates word-of-mouth recommendations.

Delivering the brand promise and building the brand trust will, by default, create a powerful and effective brand.

In an increasingly transparent world, how can brands strengthen their brand equity? We believe nothing strengthens your brand equity more by delivering the promises you have made to each and every customer.

UNITAR International University promises to provide flexible education to meet your needs and we do exactly that through our institution-wide online and distance learning programmes.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

UNITAR International University’s sole mission is focused on our students success.

Hence our tag line “is all about you” and #URfuture.

The key to making our brand memorable is by creating that instantaneous emotional connection to our customers.