DATUK SERI DANIEL CHIANG

GROUP EXECUTIVE DIRECTOR BONIA CORP BHD

How is the company coping in the current economic climate without compromising its brand presence?

Lean Management practices in business operations to manage cashflows, expenses and overheads for sustainable productivity without comprising on brand integrity.

Should brands be packaged differently, not only demographically but emotionally?

At current retailing landscape, many new brands influx has created many other variety for customers to choose from.

However, as our customers have good past experiences with us and have established their trust in us, many customers still prefer Bonia compared to other brands.

With this, we believe emotional packaging is vital for customers to be loyal and become brand followers.

what is the most significant aspect of creating powerful, effective branding?

Creating a powerful and effective branding through continuous research and development, reviewing brand identity and revising branding strategy are key aspects to meet the ever-demanding customers in a digital market environment.

In an increasingly transparent world, how can brands strengthen their brand equity?

Brands should have a consistent brand image and to communicate with customers through various touchpoints. This creates an engaging environment for customers which helps strengthen customer loyalty.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

By creating emotional brand campaigns, launching seasonal product stories to get face-to-face engagements at retail touchpoints or through social media engagements.