LIM LEE NGOH

EXECUTIVE DIRECTOR POPULAR BOOK CO. (M) SDN BHD

How is the company coping in the current economic climate without compromising its brand presence?

Popular continues to make its presence felt by opening more stores. Four new stores were opened in the last 12 months.

Apart from in-store, Popular continues to stay active by holding numerous outstore events such as BookFest@Malaysia and Mega Book Fairs in key regions within Malaysia.

Should brands be packaged differently, not only demographically but emotionally?

Yes, customer centricity is key. Popular always strive to fulfil different segments of customers’ needs and demand.

what is the most significant aspect of creating powerful, effective branding?

Popular is a One-Stop Concept Education Bookstores serving a broad base of customers in Malaysia. Timely in the marketing of value-for-money products and rendering of consistent service standard are two most important criteria that Popular practises.

In an increasingly transparent world, how can brands strengthen their brand equity?

Stay connected with our customers via both conventional and social media as well as offering them online to offline services.

what makes a brand memorable given the short attention span and all sort of content screaming at customers?

Popular is very clear of its brand identity. Customers have easy access now with close to 100 stores conveniently located in big and small towns in Malaysia.

Understanding our members’ needs and taking genuinely their interest to heart allows Popular to stay relevant not just in the last 35 years but the ensuing years to come.