Harmony of tradition and art
Luxury South Korean beauty brand Sulwhasoo collaborates with a master craftsman for its latest makeup collection.
INSPIRED by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, the luxury South Korean beauty brand launches the 2018 Master Craftsman Art Collection to celebrate its 16th Anniversary of ShineClassic Makeup Line.
Since 2003, Sulwhasoo has continuously presented the ShineClassic Makeup Line in an exclusive way, drawing inspiration from traditional Korean patterns, materials and craft techniques.
The ShineClassic Makeup Line showcases South Korea’s artisan culture through the craftsmansip of Korean traditional metal inlay technique.
Collaborating with master artisan Hong Jung Sil, the 2018 Master Artisan Art Collection incorporates the delicate yet impressive beauty of metal inlaying, making it a luxurious treasure to own.
Consisting of ShineClassic Powder Compact, ShineClassic Multi Powder Compact and ShineClassic Perfecting Cushion Intense, the packaging features deers, pine trees and the elixir plant, which are traditional symbols representing longevity, success and good luck.
The ShineClassic Powder Compact is formulated with the combination of ginseng flower – a precious medicinal herb, and plum blossom extract, creating a smoother and clearer complexion to skin, giving it a luminous glow.
A premium multi-hued blush compact, the ShineClassic Multi
Powder Compact captures the vibrant colours of a plum blossom. With colours such as coral, pink, baby pink and a highlighter shade, this multi powder compact will keep your skin radiant-looking, luminous and youthful.
The ShineClassic Perfecting Cushion Intense features one of the rarest and most precious ingredients, red pine extract, that is also formulated in the Sulwhasoo Timetreasure range. This limited-edition cushion brings luminosity and radiance, as well as restores skin’s vitality, leaving you with a glowy, flawless look. – Sandra Low