The Star Malaysia - Star2

Affordable clean beauty

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WANT an affordable skincare brand? Then check out ColourPop’s new sister brand, Fourth Ray Beauty.

ColourPop is a Los Angelesbas­ed cosmetics brand of quality and fun makeup products at wallet-friendly prices. And now they have just launched Fourth Ray Beauty, an affordable line of skincare products.

On its website, the brand states that it is born from the belief that your skincare should be more than a concoction of potentiall­y harmful and harsh chemicals, more than “magic in a bottle” and free from overpriced, empty promises.

For beauty enthusiast­s, Fourth Ray ignites passion and enthusiasm for beauty that is fueled by the thrill of instant results, the love of discoverin­g, and sharing unparallel­ed products at an exceptiona­l value.

The brand aims to promote clean beauty, balanced living, and total wellness – going beyond the skin to embrace the whole being.

Fourth Ray Beauty was inspired to discover natural ingredient­s from around the world that have been tested and proven to provide amazing results without causing harm to our skin.

According to the brand, “There was a time when clean, quality skincare was an exclusive, luxury, but those days are over.”

Its skincare products include the BFD Cleansing Oil, AM to PM Gel Cleanser, Keep Clear Clarifying Toner, Lightweigh­t Hydrator, Later Hater Spot Treatment, and even a Rose Quartz Roller.

Fourth Ray Beauty skincare products – which are cruelty-free and vegan – are also free of parabens, phthalates, SLS, gluten, synthetic fragrance and formaldehy­de. – Sandra Low

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