Reusing plastic

PROCTER and Gamble (P&G) has been in Malaysia for over 30 years, and innovation and the quest for sustainability are now at the forefront of their business strategy.

The Ambition 2030 programme, focuses on areas P&G can make a positive impact on society by looking at ways in which the supply chain can be optimised to reduce carbon footprint. A key aim is to lower greenhouse gas emissions by 50% by 2030. Plastic has been at the top of the global sustainability agenda in 2018, and P&G shares this priority. The brand is reducing both content levels and volume of packaging to develop efficient eco-friendly options. For example, some bottles are constructed from washed up beach plastic. Over the next 12 years, their goal is to make sure that no P&G plastic packaging finds its way into the world’s oceans.

Despite being a global leader, the brand recognises key partnerships are needed to push boundaries and promote best practices. Joint initiatives with trusted partners in different countries have paved the way to achieve enhanced recycling capabilities and the journey to reaching zero waste to landfill by 2020 (they are currently running at 85%). The brand even has a global team to think of creative and innovative ways to find new uses for materials that would otherwise go into landfills.

P&G has been working with many projects around the world, but has recently partnered with The Lost Food Project to benefit many vulnerable people who are in most need within Malaysia.