Rise of digital media trends
MOVIES, TV shows and video games move, excite, entertain and compel us partly because of their creative visual effects. As technology gets more sophisticated day by day, the robust, fast-paced and ever-changing digital era encourages everyone to be hooked to their devices.
The demand for digital content and digital experience has grown tremendously to provide for the targeted audience in what has been deemed a necessity in both working and personal environments.
New and innovative communication technologies have revolutionised the creative industry, as new media and digital are among the sectors where demand for experienced talents is highest.
There is a market for people in the digital media arena and those able to integrate digital into the overall marketing mix. The advertising, marketing and game-making industries have jumped on this trend of using multiple forms of media to reach wider audiences.
Digital media designers draw, shoot and edit video content and photos, write scripts and create animated narratives. This requires both creative and technical skills to integrate two or more types of media such as a combination of audio, animation and text.
Using computer software, they create designs, illustrations, videos, 2D/3D objects and storyboards via software such as Adobe Creative Suite, Premiere, After Effects, Dreamweaver, 3ds Max, Arduino and Autodesk Entertainment Creation Suite.
In tune with the changes brought about by the media revolution, the Digital Media Design programme by The One Academy is a comprehensive curriculum that emphasises the development of computer graphics technology and its creative process.
Offered at diploma and degree levels, studio courses include design fundamentals, visual communication, design methodology, typography design, perspective studies, digital storytelling and animation, digital design in multimedia, Web design for communication, photography and video production, interactive design, motion graphic design, 3D for multimedia design, experiential design, principles of game design and mobile game design.
Students will develop skills used for designing digital media – the generation, manipulation and layout of artwork, text and other rich media, enabling them to work effectively for prototyping in the context of current and emerging Internet technologies and platforms.
At The One Academy’s School of Multimedia Design, students have gone on to create quality innovations and take part in events such as the Shanghai Maker Carnival, a major annual exhibition at the forefront of the maker movement, as well as the TOA X Sunway Malls SDG Exhibition, where installations were used to interpret the United Nations’ Sustainable Development Goals and highlight the need for public action.
Graduates may consider career options as a digital media designer, installation artist, web content manager, game designer, motion graphic designer, film director, television/ video producer, UI/UX designer, creative art director, social media strategist and many more.
Career opportunities abound in this technologically advancing age as more and more industries are moving towards digital platforms. Areas of employment include advertising agencies, broadcast companies, motion graphics and animation studios, digital agencies, web design companies, mobile app/game developers, corporate and retail.
With skilled talent in short supply in the West, the search has expanded beyond the talent pool to include qualified and competent candidates from across Asia. Recent trends indicate Malaysia will continue to see a rising demand for experienced talent in the industries of broadcast such as film, television and radio, computer and mobile games, advertising, publication and communications.
The One Academy is committed to providing the best art education programmes and continues to nurture its students passionately through its Masters Train Masters coaching philosophy, which has been practised for the past 27 years by providing diploma and degree courses such as advertising and graphic design, digital animation, digital media design, film visual effects, interior architecture and design, illustration, fine arts and Paris fashion design and pattern making.
■ For more details on The One Academy, visit www.toa.edu.my or call 03-5637 5510 or e-mail your queries to enquiry@toa.edu.my